How the Heck it started

A Passion for gravel cycling.

In the Spring of 2009, I rode the Ragnarok and the Almanzo 100.

Still covered in rural Rochester dust and sweat on the way home to Duluth, I resolved to create something just as amazing in northern Minnesota. So started the many mornings before work poring over county maps. I made countless sorties up rutted, dead-end roads.  After a long and wonderful search process, I pieced together the gravel framework that would become "The Heck.” 

With my wife, Avesa, we create events that share one thing in common: it has to have that Heck FEEL. That means riders finish events with a sense of accomplishment, wonder, and community with other riders in this beautiful part of the world. 

We continue to strive to produce creative, challenging, and beautiful events on the North Shore of Lake Superior. We are thankful for our connections to the landscape and the people who call this country home. 

We welcome all skill level of cyclists who up for a challenge. We know the power of cycling and we want to share it. Please join us this season to be part of the adventure. 

Thank you
-Jeremy Kershaw and Avesa Rockwell